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Industry News, Profiles and Future Events                 

March 2015

IMIA is an international organization where mapmakers, publishers, geospatial technology companies, location-based services, content producers, and distributors come together to both connect and to conduct business in the spatial information and map related industry. It is a global organization and welcomes members from every corner of the globe. The Association is made up of three regions: IMIA EAME (Europe, Africa and Middle East), IMIA Americas (North America, South America, Canada, and Mexico) and IMIA Asia Pacific (Australia, New Zealand and Asia Pacific).


The IMIA Report reports the current issues of the worldwide mapping industry giving members information on new products, member news, plus items of interest to those in the industry. We encourage all our members to send to IMIA Headquarters their new product information and press releases for distribution. Advertising is available.  


[Startup Watchlist] Startups Leveraging the Power of Maps


Maps are fascinating. Cartography (the art of map making) can be traced back to about 8000 years! Starting as cave paintings to the modern 21st century digital mapmaking, maps have been used by humans across the globe. Here, take a look at this oldest surviving Ptolemaic world map, which has been redrawn according to his 1st projection by monks at Constantinople under Maximus Planudes around 1300.


Since then, humans have come a long way and with the proliferation of technology, maps have become ubiquitous. To the point that every human move is being tracked.


So, when Boni Gopalan, co-founder and CTO of WalkInto wrote to YourStory, I decided to make make mapping as a subject of this newsletter. We look at a couple of startups and try to decipher what is happening in the world of mapping.


1) WalkInto 

Based out of Pune (a Delaware corporation), WalkInto is a platform for creating stories based on Google StreetView. It is used by panorama photographers from around the world for both commercial and recreational story telling. For instance, check out: Oxford by Bernd Kronmueller, built on his photospheres published on Google views.


The mission for WalkInto is to build easy to use SAAS solutions that enhances Google Streetview user experience. Free for use in 2015, WalkInto intends to become a paid product in 2016 with $30 per tour per year. Very early days but it’s a very exciting new field and the founders believe to have created a new market for content that was available for ever. “Our USP remains a easy as iOS editor as well as dedicated 24×7 support,” says Boni. WalkInto already has an active user community which helps a lot in spreading the word.


2) Mapbox 

Mapbox lets people design and publish beautiful maps. Think of their platform like building blocks-“Add custom markers and tooltips, give turn-by-turn directions, and then add your map to your website or mobile app. We make the blocks for you to snap together and build something awesome,” reads their description. Mapbox can be used to make maps for check-in pages, applications or for tracking personal routes. Based in the US, founded by Eric Gundersen, Mapbox is a venture funded company that entered India late last year. Mapbox is the mapping platform for thousands of websites and apps including the likes of FourSquare, Pinterest and National Geographic.


3) And more

Apart from this, online real estate portals use several mapping technologies on the basis of which many like, Commonfloor, etc. have been able to raise gargantuan amounts of money. For online real estate, the data is ofcourse the most crucial part but technologically, these companies have been doing work like the Slice View or Virtual Reality which revolves around mapping (a region).


Apart from these, there aren’t many startups that have mapping or cartography as their central point but the possibilities are immense. And not just overpowering Google. Initiatives like Open Street Maps (on which Mapbox is based) which is a open source free wiki world map exist.


Does this pique your interest? Play around with some of these tools and tell us what you feel? If you know of more such startups, drop in a line to And yes, we had mapped the 60 awesome startups on the watchlist a while ago. That was using BatchGeo


Jubin Mehta

Jubin is an old timer at YourStory. Deeply entrenched in the Indian startup ecosystem, he has written about more than 1000 startups. With an engineering background and a keen interest in data analysis, his passion for writing and entrepreneurship makes him a perfect match for Yourstory. He operates from the mountains in Dharamshala where he also runs a hackbase. He can be reached on Twitter @jub_in and on mail at

Learn Web GIS, Step by Step Esri Workbook Teaches Students

How to Make Web Maps and Apps

Getting to Know Web GIS provides easy-to-follow instructions on how

to build web GIS applications using the ArcGIS platform


Redlands, California-March 16, 2015-The growing popularity of web maps and apps calls for a workforce well versed in building them. That’s why Esri has published Getting to Know Web GIS, a new workbook that teaches students how to use Esri’s geographic information system (GIS) technology to create web GIS applications quickly and easily.


Getting to Know Web GIS provides easy-to-follow instructions on how to build web GIS applications using the ArcGIS platform, including technology such as ArcGIS Online, Portal for ArcGIS, Web AppBuilder for ArcGIS, web app templates, and ArcGIS API for JavaScript. Little to no programming is required to build the applications outlined in the assignments, making this workbook perfect for classroom use or self-study. Lesson data is available on the Esri Press book resource page.


Perfect for higher education courses, this book teaches students how to set up an ArcGIS Online account, prepare data for web apps, and then configure and share the web apps using templates such as Esri Story Map Tour. Students will build apps and configure widgets using the new Web AppBuilder for ArcGIS, create map services and time-animation web apps, build map services and comparison web apps, publish feature services, and create a web app for volunteered geographic information (VGI).


The book also introduces students to geoprocessing services that power spatial analytics. They will learn how to perform spatial analyses in ArcGIS Online, design and run a geoprocessing model, and then publish the results of the model as a geoprocessing service. Chapters also focus on how to build custom apps using ArcGIS API for JavaScript and how to create mobile GIS and 3D web apps. The book includes a detailed reference section.


“Students develop an app in each chapter,” said Pinde Fu, author of Getting to Know Web GIS and a senior GIS application developer and project lead at Esri. The workbook is a follow-up to the popular 2010 Esri Press book Web GIS: Principles and Applications, which Fu co-wrote with professor Jiulin Sun from the Chinese Academy of Sciences. After learning the basic concepts of web GIS, students were asking for help building web apps, Fu said. “People were asking, ‘How do we develop web GIS applications? Do you have a workbook to do that?”


Getting to Know Web GIS is available in print (ISBN: 9781589483842, 392 pages, US$84.99) or as an e-book (ISBN: 9781589484030, 392 pages, US$59.99). The book is also available at online retailers worldwide, at, or by calling 1-800-447-9778. Outside the United States, please visit for complete ordering options, or visit to contact your local Esri distributor. Interested retailers can contact Esri Press book distributor Ingram Publisher Services.


About Esri Press
Esri Press publishes books on GIS, cartography, and related topics. The complete selection of GIS titles from Esri Press can be found on the web at


Press Information:
Carla Wheeler, Esri
Tel.: 909-793-2853, extension 1-2448
E-mail (press only):

General Information:


National Geographic‘s Trails Illustrated Map Line Will

 Be Available on Avenza’s PDF Maps App

 Addition of Outdoor Recreation Maps Highlights Digital Options for  Outdoor Enthusiasts on 100th Anniversary of  National Geographic’s Cartographic Division 







TORONTO-(March 17, 2015)National Geographic Maps, celebrating 100 years as one of the most trusted names in cartography, will make available hundreds of maps from its Trails Illustrated line through Avenza Systems Inc.’s popular, award-winning PDF Maps app. The addition of these maps,the most popular outdoor recreation maps in North America, augments the PDF Maps app digital map database by incorporating trail maps from a world-renowned source. It also increases National Geographic Maps’ reach within the mobile consumer market, giving more consumers than ever access to the Trails Illustrated line. Trail maps from many of America’s most popular national parks have already been uploaded to the app, including Yosemite, Yellowstone, Grand Teton, Zion, and Great Smoky Mountains.


With many Ranger Districts throughout the country discontinuing visitor services, Avenza’s PDF Maps app provides an alternative for outdoor enthusiasts planning a trip in remote areas where Internet service is not always available to stream detailed map content. Using National Geographic’s line of detailed recreation maps, PDF Maps app users can purchase, download and save maps on GPS-enabled devices such as Android and iOSbased phones and tablets. At their destination, park visitors can use the app to find and mark their location directly on the National Geographic map they’ve downloaded. They can take advantage of various interactive features, such as location tagging; dropping waypoints/pinpoints on points of interest; attaching images and notes; and tracking routes, distance and elevation all while offline.


“National Geographic has a century long history of creating accurate, detailed maps used by travelers, explorers and map lovers across the globe. Today’s technologies allow us to continue that history in the digital realm, expanding the ways consumers can acquire and use our maps,” said Daniel Ortiz, vice president and general manager, National Geographic Maps. “As we celebrate 100 years of National Geographic mapmaking, we are excited to bring the popular Trails Illustrated map line to Avenza’s PDF Map app users.”


Avenza’s PDF Maps app provides constant access to geographic information and points of interest, with additional interactive tools such as measuring, placemarking and locationtagging. PDF Maps operates without the risk of lost reception due to cell tower proximity, making it the ultimate traveling tool, as it does not rely on an Internet connection.


“Avenza’s PDF Maps app provides the ability for anyone to share map-related information by documenting locations with customized notes, photos and descriptions,” said Ted Florence, president of Avenza Systems Inc. “This expands the utility of a map beyond location guidance, as it is also a tool to share experiences and locales. We continue to strengthen our community of map publishers while further advancing the mapping tools consumers demand, and we look forward to seeing how the industry evolves in an ever-mobile community.”


Avenza’s PDF Maps app is available now on the iTunes App Store and the Google Play Store, free of charge for personal use, with a Windows version coming soon. National Geographic maps can be accessed via the PDF Maps in-app store. For more information about PDF Maps, visit the Avenza website at or www.pdf-maps.comPricing of each map is set by the publisher, and free maps remain free to users through the PDF Maps app in-app store.


About National Geographic Maps

National Geographic Maps was established as a division of the National Geographic Society in 1915 and has been producing maps for National Geographic magazine and other Society media for 100 years. National Geographic Maps publishes wall maps, outdoor recreation maps, travel maps, interactive maps, atlases and globes that inspire people to care about and explore their world. For more information, visit


About Avenza Systems Inc.

Avenza Systems Inc. is an award-winning, privately held corporation that provides cartographers and GIS professionals with powerful software tools for making better maps as well as the PDF Maps mobile mapping system. In addition to software offerings for Mac and Windows users, Avenza offers value-added data sets, product training and consulting services. For more information, visit the Avenza website at



Christine Simmons / Shana Starr

LFPR Public Relations – (for Avenza)

949-502-6200 ext. 320/209  /


Kelsey Flora

National Geographic



 Historical Survey Maps and Books for Sale

MARQUETTE — Some truly unique pieces of Upper Peninsula history could soon be yours.

Photo-historian Jack Deo is selling historic survey maps and books. They date back to as early as the 1860s.


The incredibly detailed hand drawn maps of the Upper Peninsula are the collection of the Brothertons, three generations of surveyors, some of the first in Michigan’s history. They’re being sold by Deo on behalf of the great granddaughter of the Brothertons.


“I just want to see these go to the right people and to have a hand-drawn 150-year-old map on your wall and only spend a hundred or two I think is a pretty good deal,” said Deo. “It’s just great that the historians and the people that love history will keep them in the area hopefully.” Deo is hoping land owners in the Upper Peninsula will look to purchase the pieces instead of having to sell them online. If you’re interested in the survey maps, you may call our number (906) 458-0668. 

Sign from NASA’s Past Goes to National Air and Space Museum

NASA / Langley Research Center


With just a quick glance at the unusual, Art Deco-esque sign, you might not guess that its simple, wing-shaped form was an internationally recognized symbol from an early age of hard fought aeronautical innovation. The NACA emblem graced the doorway of the building that housed the 8-Foot Transonic Pressure Tunnel for decades before being put on Display at the Smithsonian National Air and Space Museum.


The sign, which once adorned the entrance to an historic NASA wind tunnel, represented the logo for the National Advisory Committee for Aeronautics (NACA) formed on March 3, 1915. The NACA became NASA on October 1, 1958.This particular set of NACA wings is now the official property of the National Air and Space Museum (NASM) in Washington, D.C.  


In honor of the NACA centenary, NASA Administrator Charlie Bolden formally presented the iconic logo sign to NASM Director Jack Dailey during a March 3 event sponsored by the American Institute for Aeronautics and Astronautics.


“I hope it will entice your guests to experience a little sense of aviation history, and, in the telling of that story, inspire more than a few visitors to become tomorrow’s aviation pioneers,” Bolden said. Dailey promised to take good care of the wings, which are on display in the NASM’s America by Air gallery. He then presented Bolden with a pair of white gloves, which the NASA administrator can use to inspect the logo sign anytime he desires now that it is an artifact in the national collection, Dailey quipped.


Originally the NACA sign hung over the main entrance of the 8-Foot Transonic Pressure Wind Tunnel, which opened in 1953 at the Langley Research Center in Virginia. Within its caverns some of the most important concepts in aviation technology were developed, tested and refined. 


It was in this wind tunnel that the legendary aeronautical engineer Richard Whitcomb came up with the supercritical airfoil, a wing shape that solved some of the problems encountered by an airplane as it flew at higher speeds, especially as it approached the speed of sound. Today’s drag-reducing winglets, seen at the wingtips of all manner of airplanes, also came from tests in this wind tunnel. And it was there that many of the space shuttle’s aerodynamic characteristics were first measured years before it ever flew. 


Research continued in the wind tunnel until it was finally closed in 1996. “And throughout it all, hanging over the main entrance to greet everyone, was this very sign depicting the N-A-C-A logo – a simple design that became an icon of aeronautical innovation,” Bolden said. “For years it graced our buildings, aircraft, technical reports and even employee clothing.” The NACA sign had been on loan to the Smithsonian for several years before ownership was transferred from NASA. 


NACA research led to fundamental advances in aeronautics that enabled victory in World War II, spawned a world leading civil aviation manufacturing industry, propelled supersonic flight, supported national security during the Cold War, and laid the foundation for modern air travel and the space age.


By Jim Banke
NASA Aeronautics Research Mission Directorate 



Colorful Mountains – Look closely at this aerial shot of the colorful mountain ranges in Sar-e Pol, Afghanistan and you’ll see hints of copper (the green) and iron (the red). At USGS, we deliver unbiased science and information to understand mineral resource potential, production, consumption, and how mineral resources interact with the environment. You can learn more about mineral research




Industry News 



11 Reasons You Need a Smartwatch: from Notifications to Navigation

Digital Spy UK

The Apple Watch is finally here, but despite the company’s best marketing some people remain sceptical about the whole concept of a smartwatch.

China Set to Operate First Overseas Satellite Data Receiving Station in the Arctic

Yibada (English Edition)

The Chinese Academy of Sciences, Institute of Remote Sensing and Digital Earth Institute said that the station will be China’s fourth of its kind and the …


Barolo’s Greatest Vineyards Ranked


With the advent of more sophisticated computer-aided mapping techniques at the beginning of the 21st century, Masnaghetti presented his …


Digital Land Mapping for Gambia Soon- Minister

He explained that with the mapping it would be possible to know by the click of a computer keyboard the location of a given land and its owner and …


Google Maps Heads to India on a Sightseeing Tour


The Google Maps team seems to always be on the move, one location to the next, in an attempt to capture images of the world around us.

Google unveils new panoramic imagery of 31 heritage sites on Google Maps and Google Cultural … – India Education Diary


Disney’s Western-centric Skew Revealed by Map of Where Popular Animated Movies are Set

The Independent

Martin Vargic, known for his Map of the Internet and Map of Stereotypes projects on Halycon Maps, has pinned the 124 most popular films of the genre …

Where’s the Best Place on Earth to be a Woman? These Maps Try to Help You Figure it Out.

Huffington Post

First lady Michelle Obama waves while speaking at the News Museum in Washington, Wednesday, March 4, 2015, to launch the “Change Direction” …


 ITMB is Proud to Release the Laos & Cambodia Travel Reference Map 

National GIS in Transit Conference Needs Your Input


Geographic Information Systems (GIS) technology provides a unique platform for organizing, evaluating and communicating data; transforming data …


Australia-wide GIS roadshow, Directions LIVE, Dates Announced

Spatial Source

Esri Australia’s Directions LIVE – Australia’s largest travelling GIS roadshow – is coming to a city near you. This year, a selection of ArcGIS experts will …


The Rise of Truth as Art

GOOD Magazine

Now computer scientists are mapping founts of data generated by Facebook, Twitter, Instagram and Flickr in data visualizations that reveal fascinating …


3D Effects At 20nm And Beyond


Topography as a result of attenuated phase shift masks at 20nm and below requires … process, which results in approximately 70nm of topography.



The London International Antiquarian Book Fair

Martin (R.Montgomery.) The Indian Empire: It’s History, Topography, Government, Finance, Commerce and Staple Products… The Mutiny… an … 


What Would Microbes on Another Planet Look Like From Earth?

Ars Technica

But, if we’re limited to remote sensing, then there’s no excuse for not taking the time to think about what we should be looking for. When looking for life …  


Whimsical Map Depicts All Undersea Telecommunication Cables Currently Crossing World’s Oceans

Scientific Computing (blog)

… mapmakers of the Age of Discovery, incorporating elements of medieval and renaissance cartography, the company explains on its Website.


The Power of Maps Conference
Canberra, Australia
29 April – 01 May 2015

The Australian and New Zealand Map Society and the Mapping Sciences Institute, Australia have announced the joint Power of Maps conference. The event will be held at the outstanding facilities of National Library of Australia, in Canberra, 29th April to 01st May 2015.


The Power of Maps conference aims to bring together a cross section of professionals, researchers, and enthusiasts engaged in cartography, map curatorship and research, geo-visualisation and GIScience, to promote a greater understanding of cartography and mapping.


The Conference will host a display of Australian map products from the past 100 years as well as a small number of industry displays. A major theme relates to WWI and military mapping, to acknowledge the centenaries of the ANZAC Corps and the Royal Australian Survey Corps (RASvy, in 2015).


The Power of Maps conference is jointly organised by the Australian and New Zealand Map Society and the Mapping Sciences Institute, Australia.


For further information visit:


Living History: The John Feathers Map Collection

Imagine walking into the home of a recently deceased resident after getting a mysterious phone call about a massive collection of maps. That’s what happened to Glen Creason, the map librarian at Los Angeles Central Library and author of Los Angeles in Maps. Creason walked out of the home with boxes of historical maps and coveted city guides that instantly doubled the library’s collection.


L.A.-based filmmaker Alec Ernest captured the story of Creason and an unknown map collector named John Feathers in a mesmerizing short film about the beauty and power of physical objects, and the strange passions people have for them. Ernest’s film inspired us to travel libraries around the world and explore their unique and sometimes bizarre collections.


Library map librarian, Glen Creason, reverently describes the discovery that propelled the library’s map archive into a world-class collection. This beautifully-filmed short by LARB’s Alec Ernest includes some close ups of the most amazing maps in the collection. John Feathers would be so proud.  See:

“Like Willie Wonka says, ‘We’re the dreamer of dreams.’ We’re like the storehouse of living history. They’re not just a bunch of lines on pages. They will give you an idea of how people lived if you look hard enough” 

~ Glen Creason, Los Angeles Public Library Map Librarian

See also:


IMIA International President’s Message

By John Hammer III

IMIA International President


I’ve been thinking lately about how the International Map Year (IMY) will affect us all in the mapping world. The IMY was instituted by the International Cartographic Association (

last year and officially opens at its international conference in Brazil this August. It will extend through 2016 and the thought is that the IMY will help bring mapping to the fore with the target groups including the ‘general public, school children, professional or government employees.’


Here is a golden opportunity for IMIA and its members to help return maps and mapping to a place of honor in people’s thinking. You may disagree with me when I say that mappers, particularly those in the conventional print map community, have been suffering from an inferiority complex ever since digital formats such as MapQuest appeared on the scene. Mapping since then has broadened out into a much more diverse distribution model. The print industry and other sectors of the information world have found this out as well.


But I don’t think that maps are any less in use now than before. In fact, I suspect that more people use more maps now than ever before. The electronic maps are much more readily available, are more current and can be easily tailored to individual needs. That doesn’t mean that people don’t use print maps any longer, they just use their maps differently.


I was just on the telephone with a friend, who wants to visit me tomorrow and he asked where I lived. I told him verbally how to get here but he had trouble visualizing the route. He then cut me off and said, “Oh, why don’t you just give me your address and I’ll Google it.” Why not? You’d have more of a problem doing that using a print map in the old days. Maps such as Google maps have their place in modern life.


In one of my earlier lives I worked for a company that was trying to take mapping to a different level. We were working on ways to marry electronic data and maps to result in providing printed map products for route planning. This was in the late 90’s and we had the database in our offices. To use our system, one entered your start and end points (by Internet data entry or verbally by phone). We would then send you a print ready (A4/8 ½ x11) copy that you could use electronically or print it out. The resulting map was divided into three parts. The local area adjacent to the start and end points were at a larger scale and the long-distance route was at small scale. This division of scales is generally reflective of how we think when planning a long trip. The middle journey is by trunk roads and the end points by local roads. Our company was bought out in 2004 by a competing firm and the idea was never fully carried forward. As it was, it was not long before the in-car systems were brought on the market and our initiative passed into history. It was, however, a brave attempt to marry technology with traditional mapping to solve a problem. We all need to do more of that. We need to keep thinking outside the box.


There are advantages to print maps in that they are built to conform to a human scale and kinematics. This wonderful little vignette by Le Crige-PACA on YouTube says it all: MAP Vost at need not say any more.


Maps are viable products whether they be print or electronic, or any other format for that matter. They are still of great value and we need to keep that fact in the public eye. Too often the public focus on one aspect or the other and lose sight of the advantages of the superseded forms. The fact that Ordnance Survey and National Geographic are reporting record sales of printed maps bears out the fact the public can return to print maps while continuing to use electronic formats.


That is what the IMY is all about. We, as members of the mapping industry, have to gather together with firms and people in other segments and collaborate so we can grow the pie. The bigger the pie, the larger the pieces left for all of us. By collaborating with other organizations such as the UN-GGIM (UN-Global Geospatial Information Management) and the JBGIS (Joint Board of Geospatial Information Societies) we can grow that pie. Our regional shows and meetings should work hard at bringing members of these other organizations together for all of our common good. Mark Cygan, a director of the Americas Region, is spearheading the IMIA’s collaboration with both of these organizations. We have Mark and his company, Esri, to thank for making his services available. Take a look at to see what this collaboration is all about.


So let’s all go out there and push mapping in whatever format we work in while not neglecting working with others to see how we all can benefit. We are in this together. Let’s grow that pie! 


IMIA Blog   – “What is a Map?”

By Damien Saunder

Esri Geospatial Designer

IMIA Americas Board of Director 


“What is a Map?”

A typical definition of a map goes something like this: “A map is a graphical representation of the geographic world around us” (with some variation depending on whom you talk to). But maps are much more than that. Maps exhibit a rare collection of characteristics that few other graphical representations can lay claim to, and this is what makes them so special. It is these characteristics that have made maps so popular for thousands of years. It is these characteristics why we now carry around in our pocket the most detailed maps the world has ever seen; this is why the most powerful companies in the world have become so reliant on maps to drive product sales, and business development. Quite frankly I can’t imagine life without them. Below I’ve put together a list of seven characteristics, which I believe help define what a map is:

1. Exploration

As a kid I was drawn to maps because they allowed me to explore parts of the world I only ever dreamed of. They represented both human settlements that was unfamiliar to me and described the breadth of the world’s physical elements. It was the combination of these features that provided the ultimate backdrop for exploration and is what keeps drawing me back to old and new maps.

2. Dreams

Exploration tends to lead to big dreams – riding the Trans-Siberian Railway, taking a felucca down the Nile, climbing the Eiffel Tower, riding the subway in Tokyo etc. Maps tend to kick off a cyclone of dreams. Some of these dreams come true, some do not. But regardless of your success rate I never stop dreaming and wondering about the world. What is it really like to live on the Kamchatka Peninsula?

3. Immersive

A great map will stop you in your tracks. From world maps, to globes, to augmented reality, to 3D visualisations. If prepared well, I can easily lose minutes or even hours off my life. Have you ever sat at work or at home and found yourself lost in the mosaic world of Google Street View?

4. Intriguing

Maps bring out our inner curiosity about the world. Whether it is an unusual place name, or world’s largest city fact. Maps intrigue us mostly because they offer a view of the world we can’t see looking outside the window of our living rooms!

5. Learning

Maps teach us so much about the world. I have learned about areas of conflict, migration routes, island chains in the Pacific, past kingdoms, and extraordinary journeys. Where else can you learn about this kind of stuff in both a narrative and visual way? Maps provide such a wonderful backdrop for so many thematic and reference themes. Themes, which fuel our desire to learn

6. Planning

Coupled with exploring, dreaming and learning comes a lot of planning. Whether it be planning your next big adventure, deciding where to eat next or how to navigate through a traffic jam. Maps provide a canvas for which we can draw up big or small plans.

7. Actionable

Each day we are forced to make decisions as a result of messages we receive from maps. “Turn left here,” “This business is not open today,” “The rainfall this month will be below average,” and “The weather today will be fine.” Maps help us make informed decisions, they force us to act, and think about the world around us. Under the hood maps are much more than simply a geographic representation of the world around us. They are one of the most informative and effective mediums of communication the world has ever known. Maps are extremely emotive. They allow us to explore and dream, and immerse ourselves in the finer details of the world’s geography. They intrigue us, and we learn a heck of a lot from them. Thankfully, they also drive change through planning and taking action against important issues around us.

Maps have always fascinated me, even from an early age. I guess that’s why I decided to make a living out of making them! In recent years maps have received an enormous boost in exposure thanks to mobile and web technologies. These new technologies however have simply provided an alternate view of our old world in new and dazzling ways. But beneath the hood of this new technology the core characteristics of maps have not changed, and are unlikely to change for some to yet. I’m guessing that if you were to ask me “What is a map?” in 10 years’ time I’ll still respond with same answer.


Map Created in 1991 by a Fourth Grade Class in California


INCARTO  Newsletter by is not just a mapping company, we are a solution provider for a variety of markets. Our quarterly InCarto newsletter provides information and opinion to our partners in the Education market. Some of the articles that we include are specific to issues in education, while others are of more general interest. Have a look at the latest edition and if you would like to subscribe to this newsletter, send email to . 



 2015 Calendar of Events

The Power of Maps – a Joint Conference with

the Australian and New Zealand Map Society &

the Mapping Sciences Institute

April 29 – May 01

Canberra, Australia


Esri International User Conference

July 20 – 24

San Diego, CA USA


International Cartographic Association (ICA)

August 23 – 28 

Rio de Janeiro, Brazil


Intergeo / IMIA EAME Conference

September 15 – 17

Stuttgart, Germany


IMIA Americas Region Conference ‘International Map Year’

September 27 –  29

Washington, D.C. USA


Frankfurt Book Fair

October 14 – 18

Frankfurt, Germany


IMIA Asia Pacific Region Conference ‘International Map Year’

November 15 – 17

Brisbane, Australia 


IMIA Website Host and Developer:  NextByte Technologies Ltd., India 




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