I love reading about maps in the news, especially printed maps. So, I was pleased to see this article in the Star Tribune about Tom Hedberg: Who needs GPS and Google? Minneapolis map publisher is ‘master of cartography’.
s article starts out with a great example of Tom Hedberg’s creative and useful maps.
Sure, your phone is a great navigation tool.
But can it show you all of the dog-friendly breweries in the Twin Cities? The location, times and what’s playing for the Music & Movies program in Minneapolis parks? Or display at a glance where every college, minor-league ballpark or airport in the country is located?
You can have that information at your fingertips thanks to a Minneapolis man named Tom Hedberg.At a time when we increasingly rely on GPS to tell us our place in the world, Hedberg is still doing navigation the old-fashioned way — making maps, not apps.
Maps, as you may recall, are big pieces of paper, often folded in a complicated accordion pattern, that everyone used to keep in the glove boxes of their car.
Earlier this year, Williams & Heintz Map won a Q Award from the Printing and Graphics Association Mid-Atlantic, (PGAMA) for printing one of Hedberg Maps. The American Higher Education Map shows the location of every university and college in the country.
The Star Tribune article includes a quote from Sue Luse, an Eagan-based consultant to students planning college applications.
“I haven’t found anything else like it online, I give them to every single one of my clients.”
Thank you Tom Hedberg, for choosing Williams & Heintz to print your maps so that we can win prizes! Definitely read the article if you are into maps. It go into detail about the changing business of maps, as GPS and google grab up market share. Like me,
Hedberg is optimistic. He likens his maps to LP records, saying they won’t completely disappear because they’ll always appeal to a niche audience.
That’s partly because paper maps won’t break or run out of batteries. They can unfold to a view of the world more expansive than the screen of even the largest cellphone.
“Paper is a really good hard-copy backup,” said Andy Mickel, a Minneapolis software developer who buys Hedberg paper maps and atlases. “Sometimes it’s good to stare at the big picture.”
-Holly Heintz Budd, President/CEO of the Williams & Heintz Map Corporation